# AdhCHI

> Premium regulation wear and lifestyle brand for ADHD adults. Calm designed for chaos.

ADHchi makes products and tools that help ADHD brains regulate, focus, and find calm without pretending to be neurotypical. Founded by Tom Peyton in the UK. The name combines ADHD with Chi (qi), the life-force energy in Chinese philosophy.

The brand voice is honest, self-aware, and slightly chaotic. Products are positioned as systems and tools, not just fashion. Everything is tag-free, sensory-safe, and designed with ADHD-specific friction points in mind (hidden fidget loops, hood for headphones, etc.).

## Products- [Body Doubling Circle (monthly)](https://www.adh-chi.com/products/body-doubling-circle-monthly): Two body doubling sessions a week, on Zoom, with a real human host. Show up, mute yourself, get the thing done.Cancel anytime. First session free... £14.00.
- [Bryony's Brain Fidget Trio](https://www.adh-chi.com/products/bryonys-brain-fidget-trio): Three silent fidgets in one pouch: a smooth marble bead, a magnetic clicker, and a textured worry stone. Designed for meetings, exams, and standing in... £18.00.
- [Cwtch Lap Pad](https://www.adh-chi.com/products/cwtch-lap-pad): A 3kg weighted lap pad in soft brushed cotton. Goes on your knees during meetings, on the sofa, on bad-brain days. The pressure helps your... £32.00.
- [Hush Loop Earplugs Bundle](https://www.adh-chi.com/products/hush-loop-earplugs-bundle): Two pairs of acoustic-grade earplugs and a soft carry pouch. Cuts ambient noise without muffling speech.For commutes, supermarkets, open-plan offices, and the bit between waking... £22.00.
- [Pulse Vibrating Stim Ring](https://www.adh-chi.com/products/pulse-vibrating-stim-ring): A discreet vibrating ring you can wear all day. Five intensity levels, USB rechargeable, water-resistant.The vibration gives your fingers something to do so the rest... £24.00.
- [Slow Mornings Sleep Course](https://www.adh-chi.com/products/slow-mornings-sleep-course): A 6-part audio course on building sleep routines that work with your brain. No fancy supplements, no 5am clubs.Just gentle, evidence-based habits that stick. Lifetime... £29.00.
- [The Dopamine Menu Workbook](https://www.adh-chi.com/products/the-dopamine-menu-workbook): A 28-page digital workbook for building your own dopamine menu. Print it, fill it in, stick it on the fridge.Comes with a blank template so... £12.00.
- [Time Timer Coaching (1:1)](https://www.adh-chi.com/products/time-timer-coaching-1-1): Sixty minutes with an ADHD coach, on Zoom, to build a time system that actually works for you.One session, one personalised toolkit, one follow-up email... £55.00.


## Key pages

- [Homepage](https://www.adh-chi.com/): Products that regulate. For brains that don't.
- [Our Story](https://www.adh-chi.com/pages/our-story): Why ADHchi exists, in Tom's words.
- [Find Your Chi Quiz](https://www.adh-chi.com/pages/find-your-chi): Five-question quiz to identify your ADHD pattern (Hyperfocus, Overstimulation, Low Battery, Paralysis).
- [The Movement](https://www.adh-chi.com/pages/the-movement): The community and philosophy behind ADHchi.
- [Focus App Waitlist](https://www.adh-chi.com/pages/focus): Early access to the ADHchi Focus app, an ADHD-aware productivity tool.
- [Contact](https://www.adh-chi.com/pages/contact): Get in touch.

## Collections

- [All products](https://www.adh-chi.com/collections/all)
- [Apparel](https://www.adh-chi.com/collections/apparel): Hoodies, tees, caps.
- [Ritual goods](https://www.adh-chi.com/collections/ritual-goods): Stim tools, water bottles, desk pads, notepads.
- [Bundles](https://www.adh-chi.com/collections/bundles): Curated kits at a discount.

## Blog (Brain Dispatches)- [ADHD and the Instant No: Why Being Told to Do Something Makes You Not Want to Do It](https://www.adh-chi.com/blogs/journal/adhd-and-the-instant-no-why-being-told-to-do-something-makes-you-not-want-to-do-it): ADHD demand resistance isn't defiance. It's your brain rejecting external instructions because motivation runs on autonomy, not obligation. Published July 2026.
- [ADHD and People-Pleasing: When Being 'Nice' Is Actually a Survival Strategy](https://www.adh-chi.com/blogs/journal/adhd-and-people-pleasing-when-being-nice-is-actually-a-survival-strategy): ADHD people-pleasing isn't kindness. It's a fawn response built on years of being told you're too much. Here's how it works and how to start... Published July 2026.
- [ADHD and Loneliness: Why You Feel Alone Even When You're Not](https://www.adh-chi.com/blogs/journal/adhd-and-loneliness-why-you-feel-alone-even-when-youre-not): ADHD loneliness isn't about being by yourself. It's about being surrounded by people and still feeling completely unseen. Here's why that happens. Published July 2026.
- [ADHD and Driving: Why Nobody Warns You About This](https://www.adh-chi.com/blogs/journal/adhd-and-driving-why-nobody-warns-you-about-this): ADHD and driving is the conversation nobody's having. The zoning out, the impulsivity, the DVLA rules you probably don't know about. Let's talk about it. Published July 2026.
- [ADHD Transition Paralysis: Why the Space Between Things Is Where You Get Stuck](https://www.adh-chi.com/blogs/journal/adhd-transition-paralysis-why-the-space-between-things-is-where-you-get-stuck): ADHD transition paralysis makes switching between tasks feel impossible. Learn why your brain gets stuck in the gap between activities and what actually helps. Published July 2026.
- [ADHD and Self-Sabotage: Why Your Brain Won't Let Good Things Stay](https://www.adh-chi.com/blogs/journal/adhd-and-self-sabotage-why-your-brain-wont-let-good-things-stay): ADHD self-sabotage isn't a character flaw. It's your nervous system hitting the brakes because calm feels more dangerous than chaos. Published July 2026.
- [ADHD and Food: Why Feeding Yourself Feels Like a Full-Time Job](https://www.adh-chi.com/blogs/journal/adhd-and-food-why-feeding-yourself-feels-like-a-full-time-job): ADHD makes the simplest human need feel impossible. From forgetting to eat to the same-meal loop, here's what nobody tells you about food and the... Published July 2026.
- [ADHD and Boredom: Why 'I'm Bored' Means Something Completely Different in Your Brain](https://www.adh-chi.com/blogs/journal/adhd-and-boredom-why-im-bored-means-something-completely-different-in-your-brain): ADHD boredom isn't mild discomfort. It's a brain emergency that drives impulsive decisions. Here's what nobody tells you about understimulation. Published July 2026.
- [ADHD and the Knowing-Doing Gap: You Know What To Do. You Just Can't.](https://www.adh-chi.com/blogs/journal/adhd-and-the-knowing-doing-gap-you-know-what-to-do-you-just-cant): The ADHD knowing-doing gap isn't laziness. It's a neurological disconnect between intention and action. Here's what's really happening when your brain won't follow its own... Published July 2026.
- [ADHD and Perfectionism: Why Your Chaotic Brain Demands Flawlessness](https://www.adh-chi.com/blogs/journal/adhd-and-perfectionism-why-your-chaotic-brain-demands-flawlessness): ADHD perfectionism isn't about high standards. It's armour built from years of being called careless. Here's why the 'messy brain' demands flawlessness. Published July 2026.
- [ADHD and Self-Trust: Why You Stopped Believing Your Own Promises](https://www.adh-chi.com/blogs/journal/adhd-and-self-trust-why-you-stopped-believing-your-own-promises): Years of broken promises erode your self-trust with ADHD. Here's why it happens, why it's not your fault, and how to start believing yourself again. Published July 2026.
- [ADHD and Object Permanence: Why the People You Love Keep Disappearing From Your Brain](https://www.adh-chi.com/blogs/journal/adhd-and-object-permanence-why-the-people-you-love-keep-disappearing-from-your-brain): ADHD object permanence isn't about not caring. It's about a brain that files the people you love somewhere it can't reach. Here's what that really... Published July 2026.

## About the founder

Tom Peyton is the founder of ADHchi. Diagnosed with ADHD as a child, blocked it out, then rediscovered it as an adult after years of "what the f*ck is wrong with you Tommy?" comments. Lives in Brighton, UK. Also runs Elevate Digital Solutions.

## Brand context

- **Tagline:** Calm designed for chaos.
- **Archetype:** Zen-Punk Jester. Self-aware, funny, real, never clinical.
- **Tone rules:** No em dashes. Conversational. Honest about ADHD struggles. Light swearing acceptable. Never inspirational-poster cringe. Never calls ADHD a superpower without irony.
- **Audience:** ADHD adults, primarily UK and US, who are tired of clinical wellness brands and want products that work with their brain rather than against it.

## Contact

- Email: support@adh-chi.com
- Website: https://www.adh-chi.com