Built by a Brain
That Wouldn't Sit Still
ADHchi wasn't born in a boardroom. It was born during a 3am hyperfocus session, somewhere between a cold cup of tea and the 47th open tab. What started as a hoodie brand became something I think the internet actually needed.
When I Remembered My Diagnosis,
Everything Clicked.
I was diagnosed as a child... but I blocked it out. It was only as a young adult, after constantly hearing "what the f*ck is wrong with you Tommy?" that it clicked. And I remembered...
Suddenly, years of chaos made sense. The lost keys. The abandoned hobbies. The inability to start the thing I desperately wanted to start. The 14 alarms to do one task. The guilt spiral after missing another deadline.
But here's what nobody tells you after diagnosis: knowing your brain is different doesn't come with a manual. And the stuff out there to actually help? Either clinical beige sadness or cringey "neurospicy" merch. Where was the stuff that actually felt like me?
this is the face of executive dysfunction
Then I Realised...
I'm Not the Only One.
I started ADHchi to make better gear for ADHD adults. Hoodies, fidget tools, the lot. Then I started talking to other neurodivergent humans online and at events. Founders. Therapists. Makers. Crafters. People running tiny businesses out of spare bedrooms.
And they were all doing the same thing. Building products and services that actually help. Quietly. With no marketing budget. No fancy storefronts. Often hidden in the back of an Etsy shop or a Stan Store link in someone's TikTok bio.
It hit me that the problem wasn't a lack of good stuff. The problem was that all the good stuff was scattered across the internet, made by people who hate doing marketing, sold via platforms that don't get it.
So I made somewhere to put it all.
plotting world domination (or lunch, unclear)
different day
The Non-Negotiables
ND-led, full stop
Every seller on here self-declares neurodivergent. Lived experience over corporate empathy. Always.
Buyers are protected
Payouts are held until your order lands. If something goes sideways, we make it right. No "raise a ticket and wait six weeks".
Sellers keep most of the money
10% flat commission. That's it. No listing fees, no premium tiers, no upsells. 90% goes to the maker.
No wellness-bro nonsense
No "ADHD is your superpower" merch. No clinical beige. No five-step morning routines. Just stuff that helps, made by people who get it.
"I'm not building a clothing brand. I'm building the place I wish existed when I remembered my diagnosis. A marketplace that gets it. Stuff that actually helps. A whole crew of makers who know what it's like to live in this kind of brain."
— Tom, Founder & Chief Chaos Officer